Motorcycle News

2010 Ducati 1198R and 1198S Corse

As is tradition prior to the opening of the EICMA show, Ducati has officially revealed the innovations of its 2010 product range.

Dream bikes, the fruit of Italian ingenuity and creativity, and destined to become new points of reference on the international market, are ready to take the spotlight at EICMA 2009, the 67th edition of the International Motorcycle Exhibition, taking place at the Fiera Internazionale di Milano in Rho, from 10 – 15 November.

new-ducati-corse-logoBefore the unveiling of the 2010 line-up, the new Ducati Corse logo was presented to the international press, an evolution of the historic brand in the form of a new graphic, following on from the launch of the new Ducati logo at last year’s EICMA show.

A press conference, eagerly anticipated and rich in content, took place immediately prior to the official opening of the trade show. Gabriele Del Torchio, President of Ducati Motor Holding, met with representatives of the international media to present the company’s recent sporting and commercial results, confirming the Italian manufacturer’s strength and performance, despite the difficulties that the sector is currently experiencing.

“In 2009 Ducati has faced a year of important challenges but also one of important opportunities,” stated Gabriele Del Torchio, President of Ducati, during the conference. “The challenges arrive from a market that has entered a significant worldwide slump and where the segment in which we operate could have dropped by 35% by the end of this year. In this scenario Ducati knew how best to react, so much so that our shares have continuously grown and in 2009 we will register a record share of 7.2% on a worldwide level. This result was achieved by sticking strictly to the objectives we had set ourselves, in relation to the company’s three fundamental pillars. Firstly, product, with the 2010 innovations the clearest demonstration of how we have followed an intelligent plan for continuous renewal. Then the distribution network, constantly renewed and reinforced to improve and expand the service. Thanks also to the recent opening of stores in Shanghai, Mexico City and in Vietnam, Ducati today distributes in 80 countries of the world. Last but not least, the brand. We continue to work on the recognition of our brand name, and above all, on the role that Ducati has as an ambassador of Italian style across the world, a factor that is of fundamental value to us.”

Claudio Domenicali, General Director of Ducati Motor Holding, then presented the many new bikes lining-up in Ducati’s 2010 Model Year.

“We are present at EICMA with a series of important innovations, in accordance with our strategic industrial plan,” declared Claudio Domenicali, Ducati’s General Director, while presenting the 2010 Model Year. “The new Multistrada 1200 provides Ducati with an important opportunity to penetrate what is, for us, a completely new market segment, with a totally innovative concept, in terms of performance, usability and technological content. Four bikes in one, with four different riding modes, traction control and electronic suspension but, most importantly, a true Ducati, in its style, design and advanced technology, derived directly from Ducati’s racing experience on tracks across the world. The Hypermotard 796 e 1100 evo, the new “Corse” liveries for the 1198 S and 1198 R, as well as countless technical and style updates, complete the 2010 line-up of which we are so proud.”

2010 Special Editions celebrate the historic Ducati Corse logo change and two world titles in Superbike and Superstock. The 1198 S Corse Special Edition and 1198 R Corse Special Edition, both equipped with factory team-style aluminium fuel tanks, Ducati Traction Control and a special celebratory Ducati Corse livery, now complement the lightweight and agile 848 now in Dark colour scheme, the awesomely powerful 1198, and the high-spec 1198 S to complete the 2010 Superbike model line-up.

2010 Ducati 1198R Corse Special Edition (click to enlarge)

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2010 Ducati 1198S Corse Special Edition (click to enlarge)

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We will soon be covering various other 2010 models from Ducati’s stable, in the coming days.

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