After roping in Amir Khan as brand ambassador for its motorcycles, Mahindra 2 Wheelers has decided to rope in Kareena Kapoor as the brand ambassador of Mahindra Two Wheelers’ Power Scooter range.
Kareena will soon feature in a 360 degree multimedia campaign, encompassing print, electronic and online media. The first campaign will be for the Mahindra Rodeo which is slated to appear later this month.
“We are delighted to have Kareena on board as brand ambassador for our entire range of Power Scooters. Kareena has a strong connect with the youth, who are inspired by her hard work, discipline and natural acting talent,” said Mr. Anoop Mathur, President Two Wheeler Sector and Member of the Group Executive Board, Mahindra & Mahindra Ltd.
“My experience with Mahindra Scooters dates back to two years ago, when I rode a Mahindra Power Scooter in 3 Idiots as Pia. Mahindra is a strong, well reputed brand and is known for its customer centric approach. I am delighted to be working with Mahindra Two Wheelers.