Agreed there were some shortcomings and mismatches (for Indian Market & Consumers), but there were sturdier and powerful products. It was the half-hearted commitment of Kinetic and its irresponsible dealers were to be blamed for the consumers lukewarm response for these products. Had Kinetic not shown their classic knee-jerk reaction, and concentrated in improving these products, Kinetic would have been still there today. Though the timing was wrong when Kinetic introduced (ahead of time, in fact), if one adds more comfort and retune the engines for more power & milege, they would kill the competition considering the brand image Mahindra has (which wasn’t the case with Kinetic).

Again, I believe, Mahindra needs to be a little agressive and re-introduce these Macho Machines (Wow, ‘Mahindra Macho Motorbikes’ – sounds good, eh?)