Motorcycle News

Audi to buy Ducati

Volkswagen’s premium car division, Audi has agreed to buy iconic Italian motorcycle manufacture, Ducati Motor Holding for US$ 1.12 billion.

This would be Volkswagen Group’s first foray into the two wheel segment and another jewel in the crown which already includes big names like Audi, Bentley, Bugatti, Lamborghini etc.


Earlier there was news that our own, Hero Motor was planning to acquire a stake in Ducati, but this news has somewhat dampen the spirit of many, who were waiting to see the implication of another Indian Company acquiring stake in another international automobile brand.

While there is no word yet on when Audi would complete the process of buying Ducati or for that matter what their future plans are for Ducati, we just hope that it includes widening Ducati’s presence in India, especially considering that Audi has recently become the second largest luxury car seller in India.

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