BMW plans to reenter Indian motorcycle market

Thirteen years after its unsuccessful foray into the Indian motorcycle market, BMW Motorrad is once again planning to reenter the small yet growing luxury motorcycle market in India.

“Our people from BMW Motorcycle are having a look at the market. They are also in discussion with us for feedback on the matter. As soon as we see potential for a viable market entry for sustainable growth, we would take that into consideration,” said Peter Kronschnabl, president, BMW India.

BMW motorcycles would likely be priced similar to other imported motorcycles currently being sold in India by the likes Honda, Suzuki and Yamaha and would likely take on the yet to be launched KTM motorcycles, which Bajaj Auto planning to introduced in India, by next year.