Motorcycle News

Harley Davidson to sell MV Agusta

Harley Davidson is planning to disinvest in MV Agusta and is looking to sell it off to a perspective buyer, soon.

Rationalizing the strategy behind selling of MV Agusta and closing down Buell motorcycles, Harley-Davidson unveiled major elements of its go-forward business strategy to drive growth through a single-minded focus of efforts and resources on the unique strengths of the Harley-Davidson brand, and to enhance productivity and profitability through continuous improvement. As approved yesterday by Harley-Davidson’s Board of Directors, the Company will discontinue its Buell product line and divest its MV Agusta unit as part of this strategy.

Keith Wandell, Chief Executive Officer of Harley-Davidson, Inc. said, “While the environment remains challenging for us, we are mildly encouraged by the moderation in the decline of dealer retail Harley-Davidson motorcycle sales, and moving forward, our strategy is designed to strengthen Harley-Davidson for long-term growth and deliver results through increased focus.

As our announcement regarding Buell and MV Agusta indicates, we are moving with the speed and decisiveness required to bring our business strategy to life,” said Wandell. “The fact is we must focus both our effort and our investment on the Harley-Davidson brand, as we believe this provides an optimal path to sustained, meaningful, long-term growth.”

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